Free website audit for local businesses —
find out why visitors aren't calling
22-rule audit. Results in 30 seconds. Free.
For any UK small business that relies on its website to get enquiries.
22
rules checked
~30s
free scan
£25
full report
<24h
delivery time
Sound familiar?
Your website looks fine to you.
Visitors see something else.
The phone doesn't ring
You get traffic — Google Analytics proves it. But visitors look around and leave without making contact.
You can't tell what's wrong
The site went live a few years ago and seemed fine. Now you're not sure if it's the design, the copy, or something else entirely.
Competitors win the work
Customers who found you and your competitors chose them. The difference is almost never the service — it's the website.
How it works
A free score in 30 seconds.
A full report in 24 hours.
01
Enter your URL
Paste your homepage address. No account, no login.
02
We scan your site
We fetch your homepage and check it against 5 key checks in about 30 seconds.
03
Get your free score
See exactly which rules pass and fail, plus your single biggest quick win.
04
Upgrade for the full report
All 22 rules checked, copy rewritten for your business — delivered to your inbox within 24 hours.
We check 22 things most local business websites get wrong. See the full list →
2/5
quick scan rules passed
Contact details are missing and there's no reason for a visitor to pick you over the next plumber on the list
acornplumbing.co.uk
5-Rule Quick Scan
Rule 3 — You use real numbers, not vague claims
Page states '18 years in business' and 'over 400 jobs completed in Bristol'.
Numbers beat adjectives. '400+ jobs' is something a visitor can weigh. 'Experienced team' isn't.
Rule 4 — There's one clear thing for visitors to do
A single 'Request a Quote' button sits at the top of the page with no competing buttons.
When there's one button, visitors know exactly what to do. When there are five, they leave.
Rule 1 — Google can tell what your page is about
The main heading reads 'Welcome to Acorn Plumbing' — tells Google nothing about what the business does or where it works.
Google reads your H1 to decide what searches to show you for. A generic welcome heading means invisible rankings.
Rule 7 — At least one real customer quote on your homepage
No customer quotes appear on the page — only a '5 stars' badge with no supporting text.
A specific quote from a named person is worth more than any badge or star rating.
Rule 13 — Your phone number is visible the moment the page loads
No phone number in the header. The only contact option is a form on a separate 'Contact' page.
Most visitors are on a phone. If they can't tap to call from the top of the page, they'll call the next plumber.
Biggest Quick Win
Add your phone number to the top of every page so mobile visitors can tap to call immediately. Change 'Welcome to Acorn Plumbing' to something like 'Emergency Plumber in Bristol — We Pick Up 7 Days a Week'. These two changes alone would get more calls within days.
This was 5 of 22 rules — and the lighter half.
The full report checks all 22 and rewrites the words for you.
Scroll down to see exactly what's in the paid report ↓
What you get
The full report, in your inbox
Example output from a fictional plumbing business scan. Delivered within 24 hours.
GradeMySite
Your report for: acornplumbing.co.uk
9/22
rules passed
Acorn Plumbing has a solid track record buried behind a homepage that hides the phone number, has no customer quotes, and gives Google nothing to work with.
Your 3 Biggest Wins
Rule 13 — Your phone number is visible the moment the page loads
Most of your visitors are on a phone. If your number isn't at the top of the page, they'll call the next plumber on the list.
Fix: Add your mobile number to the header — it takes 10 minutes and will get you calls this week.
Rule 1 — Google can tell what your page is about
Your main heading says 'Welcome to Acorn Plumbing' — Google reads this and doesn't know you fix boilers in Bristol, so it shows you to the wrong people.
Fix: Change the main heading to something like 'Emergency Plumber in Bristol — 18 Years, 400+ Jobs'.
Rule 7 — At least one real customer quote on your homepage
You have a 5-star badge but no actual words from a customer. Anyone can buy a badge — a specific quote from a named person is what makes people trust you.
Fix: Ask your last three customers for a short sentence. One good quote on the homepage is worth more than any badge.
What's working ✓
Rule 3 — You use real numbers, not vague claims
'18 years in business and 400+ jobs completed in Bristol' — specific and credible.
Numbers beat adjectives. '400+ jobs' is something a visitor can weigh. 'Experienced team' isn't.
Rule 4 — There's one clear thing for visitors to do
'Request a Quote' is the only button in the header — no competing options.
When there's one button, visitors know exactly what to do. When there are five, they leave.
Rule 9 — You clearly state where you work
Bristol is mentioned four times on the page, plus Clifton, Redland, and Westbury.
Local searchers need to know you cover their area before they'll read anything else.
What needs fixing ✗
Rule 1 — Google can tell what your page is about
Main heading reads 'Welcome to Acorn Plumbing' — no service or location mentioned.
Google reads your H1 to decide what searches to show you for. A generic welcome heading means poor rankings.
Rule 7 — At least one real customer quote on your homepage
No testimonials anywhere. A 5-star badge with no words is meaningless.
A specific quote from a named person is worth more than any badge or star rating.
Rule 12 — You give at least a rough idea of your prices
Nothing to indicate what a call-out costs. Many visitors will assume the worst and move on.
Visitors who can't see a rough price don't know if they can afford you — many just leave.
Rule 13 — Your phone number is visible the moment the page loads
No number in the header. Contact is a form on a separate page.
Most visitors are on a phone. If they can't tap to call from the top of the page, they'll call the next plumber.
Rewritten words — ready to use
New Headline
Bristol's Emergency Plumber — We Pick Up 7 Days a Week
Subheadline
18 years fixing boilers, burst pipes, and blocked drains across Bristol and South Gloucestershire. Over 400 jobs. We arrive the same day.
Problem section
- •You called three companies and only one called back — three days later.
- •The last plumber said the job would take an afternoon and was gone by lunchtime, unfinished.
- •You just want someone reliable who turns up when they say they will.
Why customers choose you
Button text
Call Us Now — We Pick Up 7 DaysFictional example scan — representative of the kind of output delivered within 24 hours of payment.
Why GradeMysite
Not an automated tool. Every report is human-reviewed.
Specific to your site
Every finding references your actual website — not a generic checklist. If your headline says 'Quality Plumbers in Kent', the report says so.
Reviewed before it's sent
Unlike automated graders, every paid report is personally read and approved before delivery. You get a quality check, not a raw AI dump.
Copy you can use immediately
The full report includes a new headline, subheadline, button text, and problem section — based on your business, ready to hand to a developer. A printable PDF is attached to every report.
Pricing
One-time. No subscription.
Start with the free scan. Upgrade to the full report when you're ready.
Quick Scan
See where you stand
- ✓ 5 of the 22 rules
- ✓ Pass/fail with specific findings
- ✓ Your single biggest quick win
- ✓ Results in ~30 seconds
Full Report
Know exactly what to fix
Launch price — limited time only
- ✓ Full 22-rule audit with specific findings from your actual website
- ✓ Rewritten copy: new headline, subheadline, button text and problem section
- ✓ Why customers choose you — 3 specific bullets pulled from your actual site
- ✓ Section headings for every part of your homepage (hero, problem, solution, testimonials, CTA)
- ✓ Testimonial prompts — exact questions to ask your best customers
- ✓ Printable PDF report — professional, shareable, ready to hand to your developer
- ✓ Human-reviewed and delivered by email within 24 hours
Report + Homepage
Everything in the full report, plus a branded homepage file ready to hand to your developer — styled in your colours, your fonts, your logo. One payment, no briefing required.
- ✓ Everything in Full Report
- ✓ Complete HTML homepage file — ready to hand to your developer
- ✓ Styled in your existing colours and fonts — looks like your business, not a template
- ✓ Your logo included in the header
- ✓ Developer handoff notes — no briefing required
Every paid report is reviewed before delivery. Typical turnaround: under 24 hours.
See your score in 30 seconds
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